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CCN December 2013 Meeting: Strategies for Success: Differentiating Your Business (Even When You Operate In A LookAlikeLandscape)

  • 11 Dec 2013
  • 5:30 PM - 9:00 PM
  • The Cynwyd Club, 332 Trevor Lane Bala Cynwyd, PA 19004
  • 9 registrants

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Strategies for Success: Differentiating Your Business (Even When
You Operate In A LookAlikeLandscape)
BOB STALBAUM


Networking, 5:30 PM; Dinner, 6:30 PM; Talk and Business Session, 7:30 PM



Abstract

At the heart of business success is the ability to compete. And the ability to compete,in turn, is dependent on the ability to differentiate your business from your competitors. In this highly strategic, provocative and inspiring session, you’ll learn how to
get off the competitive treadmill by creating meaningful product and service differences. As important, you’ll learn how to  articulate those differences in ways your top prospects and
customers will find embraceable and compelling. Topics to be discussed include:
  • Why finding your “point of difference” is so important
  • Your 4‐part strategic process
  • Marketing & messaging (viewed through new eyes)
  • USP (Unique Selling Proposition) & Positioning exercises
  • Creating the WOW with your clients
Biography

Bob Stalbaum is President of Strategies for Success a nationally recognized business strategist, master marketer,speaker, trainer, consultant and coach. With a broad and accomplished background as a business owner and corporate executive, Bob brings a great deal of experience, both professionally and personally, to his consulting  practice and speaking engagements. He has shared his business and marketing expertise with thousands of entrepreneurs, corporate executives and consultants. Bob is a practitioner, not a theorist.  You will enjoy his insight and clear style of communication.



Location

The Cynwyd Club, 332 Trevor Lane, Bala Cynwyd, PA 19004.From I-76 drive S on City Line Ave. (US Rte. 1). Turn right on Conshohocken State Rd. (Rte. 23); stay in right lane. After second light watch for white left-turn arrows painted on street (about .14 mi/750 ft). Do not follow Rte. 23 left at turn but instead go straight ahead onto Llandrillo Rd. (passing to right of Valley Press printing). In one block bear left onto Trevor Lane at stop sign. Clubhouse and parking are on the left. Please park in lot if space is available; otherwise park on Trevor Lane. If lost, call the club at 610-667-4524, ext. 312.  

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Reservation

Option 1 - Online reservation: Use this page to make a reservation and pay online.  If you choose to make the reservation offline, follow the instructions for Option 2 below.


Option 2 - Offline reservation: To make or cancel a dinner servation, e-mail CCNReservations@aol.com or call the ACS office at 215-382-1589 (leave message on voicemail if necessary). Fee, including food and beverages (wine, beer & sodas), is $30 by Saturday Dec. 7th,  $35 afterwards. Late reservations and walk-ins subject to availability. No-shows will be invoiced. Dietary restrictions accommodated on a limited basis. There is no charge for talk only, but registration is suggested using contact information above.

 


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